Public Relations

Media Relations

The art of media relations is often underestimated. "YA" Corporation's media knowledge is extensive and based upon years of experience in the field. Our consultants have excellent media contacts and understand how newsworthy stories are generated.

Experience:
• complex media campaigns in central and regional media outlets
• press conferences, briefings, media tours
• special issue press lunches and press breakfasts
• exclusive interviews
• arrangement & running of specialized rubrics in the media
• contests among journalists
• press clubs of specialized media

Special PR events

• development and realization of major events: contests, quizzes, festivals, lotteries
• presentations
• seminars, forums, symposiums, round tables
• consumers' educational conferences
• mass scale entertainment events

Crisis and Reputation management

Without doubt, business crisis bring corporate communication directors shoulders to the shoulders all over the world. However, if anticipated and planned for effectively, a crisis can be successfully overcome.

The YA Corporation has managed to put under control many crisises. Through experience, we have developed a phased approach to an unwanted event that retrieves control as soon as possible.

Planning and structuring the release of information appropriately ensures our clients can act effectively when a situation arises.

Experience:
• issue management & crisis communications
• corporate and top managers' positive image creation
• neutralization of competitors' actions
• sponsorship, charity, philanthropy events
• market mission promotion

Other PR-tools

When it's talked about promotion of any scale of companies products, tangible results are built on flexible approaches to the market and its authorities.

To this end, communicating with government, business organizations and other influential groups has increased in importance.

At the "YA" Corporation we have serious experience in the field and we offer various solutions developed upon main techniques.

Promotions
• media support for the exhibitions, fairs and trade shows
• samplings
• product testing shows
• product tasting parties
• road shows

Government relations
• lobbying
• special issue discussion, advertising & events arrangements
• circulation of information materials

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