Ya Corporation Communication Group Successfully Passed the Worldcom PR Group Management Standard Peer Review

Moscow, Russia, 13 July 2010 – Ya Corporation Communication Group received the Certificate of Peer Review issued by the Worldcom Public Relations Group, the world’s leading partnership of independently owned communications counseling firms.

 Ya Corporation underwent the Worldcom Management Standard Peer Review during the Annual General Meeting in Shanghai this year and scored 38 out of 40 which proved one of the highest results in the course of several years. The Peer Review is a binding procedure for all Worldcom partners, with each agency being assessed every three years.

 “Ya Corporation became a part of the Worldcom Public Relations Group in 2002 and since then the standards adopted in the Group have always been for us a target example of a sound world-class communications agency. During these years we have been striving for bringing our internal procedures in full compliance with the ones of the Worldcom Group”, – said Svetlana Malkarova, Deputy Managing Director International Business Development, who represented Ya Corporation at the Peer Review.

 “We are extremely delighted and proud of having received the almost maximum score possible and being the agency that complies most of all Worldcom partners reviewed this year”.

 Peer review assesses eight key indices that include Business planning; Financial systems; Business management; Campaign execution; Client satisfaction; Training and development; New business, agency PR/marketing and market leadership; and Worldcom representation and activities. 

About Worldcom PR Group

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with some 109 offices in 95 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Through The Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. Visit www.worldcomgroup.com for more information.

Worldcom EMEA currently comprises 34 agencies with strong expertise in consumer, healthcare, travel & tourism, technology, energy & environment, financial services, investor relations, public affairs and crisis & issues management. Clients include Unilever, Johnson & Johnson, Panasonic, Sony Ericson, LG Electronics, the EU Anti-Tobacco Campaign, Verbatim and Palm. Visit www.worldcomprgroupemea.com for more information.

Since 2002 Russia has been represented in the Group by Ya Corporation, www.yacorporation.ru.

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